Please join WHO, UNICEF, IBFAN, the BFHI Network and partners to celebrate the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (the Code) by the 34th World Health Assembly.
Let’s celebrate our achievements by learning about the Code, and get equipped to take on country-level Code implementation. Hear from leading speakers on:
- How and why Code was adopted and has stayed updated over its first 40 years,
- How the baby food industry marketing practices influence feeding decisions and public health,
- How governments enforce legislation to protect against these marketing practices,
- Tools and strategies for strengthening the Code and subsequent resolutions in years to come.
Get inspired and engaged by hearing the voices of Government from countries around the globe discussing the strategies they have used to protect mothers and babies from inappropriate marketing and promotion of breastmilk substitutes and the stories of mothers themselves impacted by the Code.
Sponsored by the Global Breastfeeding Collective, including UNICEF, the World Health Organization, and more than 25 prominent international agencies calling on governments, policy makers development partners and civil society to increase investment in breastfeeding worldwide.
21 May 2021 at 14:00 to 15:30 CEST (8:00 am New York, 14:00 Geneva, 15:00 Nairobi, 17:00 Islamabad, 21:00 Tokyo) in English, Russian, French, Spanish, and Arabic. (Click here to see the event time in your area.) Live stream via Zoom.