World Breastfeeding Week 2021 commences Sunday 1 August.

The World Breastfeeding Week (WBW) 2021 theme Protect Breastfeeding: a Shared Responsibility will focus on how breastfeeding contributes to the survival, health and wellbeing of all, and the imperative to protect breastfeeding worldwide.

Support at the individual level is very important, however breastfeeding must be considered a public health issue that requires investment at all levels. The concept of ‘building back better’ after the COVID 19 pandemic will provide an opportunity to create a warm chain of support for breastfeeding that includes health systems, workplaces and communities at all levels of society. A warm chain of support will help build an enabling environment for breastfeeding and protect against industry influence. It is time to inform, anchor, engage and galvanise action to protect breastfeeding at all levels.

WBW 2021 is a chance for BFHI Australia to highlight our aims to protect, promote and support breastfeeding. This is achieved by providing a framework for Baby Friendly hospitals and Health Services to operate within based on the Ten Steps to Successful Breastfeeding. Once implemented, these standards ensure all mothers and babies receive appropriate support and contemporary information in both the antenatal and postnatal period, regarding infant care and feeding, protecting against industry influence.

To learn more about WBW 2021, download their Action Folder below.

WBW 2021 Action Folder