The Baby Friendly Health Initiative (BFHI) is a joint World Health Organisation (WHO) and UNICEF project that aims to create a healthcare environment where breastfeeding is the norm, and practices known to promote the well-being of all mothers and infants are promoted. The Ten Steps to Successful Breastfeeding are the global criteria against which maternity facilities are assessed and accredited.
The role of the BFHI in Australia is to protect, promote and support breastfeeding. This is achieved by providing a framework for Baby Friendly hospitals to operate within based on the Ten Steps to Successful Breastfeeding. Once implemented, these standards ensure all mothers and babies receive appropriate support and contemporary information in both the antenatal and postnatal period, regarding infant care and feeding.